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BrandMaster launches partnership with Gelato


BrandMaster has entered a partnership agreement with the global print on-demand company Gelato, offering a cost-efficient and environmentally friendly way to seamlessly print your marketing assets directly from your BrandMaster account whenever and wherever you need them.

Being able to expand our offerings from producing marketing material anywhere, to flexible printing of the material as well, is something we have looked into for some time now. Partnering up with Gelato makes this a reality”, says Karl Fredrik Lund, CEO in BrandMaster.  

An essential part of our offerings 

Digital assets in BrandMaster will now be connected to Gelato’s global on-demand printing solution. This partnership enables our customers to be even more flexible than before. By having digital assets connected with Gelato, challenges with global transportation, customs, warehousing/fulfilment are avoided. This will also reduce lead times, costs and carbon emissions, helping our customers prepare for a more sustainable future. 

Helping you keep up business as usual 

In the turbulent times that we now find ourselves in, making sure that your marketing team has the tools needed to collaborate and do efficient marketing while working remote is essential. Accessing, producing and maintaining marketing assets from anywhere is always important and in order to support our global customers keep up business as usual, we have now secured a more resilient value chain to fulfil printing needs as well. 

A frictionless brand management solution 

“Helping our customers work smarter with their brand management is our core focus. However, if the brand manager has to contact an external agency to produce and ship the marketing material afterwards, the process is prolonged. Our goal is to make this as seamless as possible, and with Gelato we are able to offer a frictionless process directly from the customer’s BrandMaster account all the way to receiving the printed material” says Paul Rene Engejordet, product manager in BrandMaster.  

Gelato has a network of printers and logistic partners across the globe, including China, Russia, Brazil, India, Austalia, USA, Canada and most of Europe. By printing on-demand and locally, you will most likely be able to reduce our print volume by 50%, and the transportation distances by 90%.

Henrik Müller-Hansen, CEO and Founder of Gelato adds

“The print industry is in total flux. Global companies will no longer accept to buy non-personalized prints, produced in one location and then shipped around the world. Many times this material actually does not even arrive... it is stuck in customs somewhere. This old model is risky, expensive, time consuming and polluting. The leading global companies of today want print materials customized to the local market, produced locally and only when they need it. Also with the COVID-19 situation, Gelato's local production offers a totally unique supply chain resilience. Together, Brandmaster and Gelato make brand management; smarter, faster and greener.“ 

A famous African proverb states “if you want to go fast, go alone. If you want to go far, go together”. The partnership between BrandMaster and Gelato is designed to help our customers move fast and far.


For more information

Karl Fredrik Lund
CEO, BrandMaster
+47 951 79 210

Henrik Müller-HansenCEO &

About BrandMaster

BrandMaster was established in 1998 and has since then grown to become one of Europe’s leading marketing and branding software solution companies. Based on a 100% SaaS enabled delivery model, BrandMaster has created a solid application platform contributing to a “one place for all your brand and marketing”. With offices in Oslo, Stockholm, London, Stuttgart, New York, Tallinn and Zlin (Czech Republic), BrandMaster has 90 employees delivering solutions to over 350 brands and 600 000 users worldwide.

Premier League brands such as Mercedes Benz, BMW Nordic, Helly Hansen, Circle K, Bergans, Bridgestone, Careem, Equinor and many more valued customers have for years successfully trusted BrandMaster with their marketing and brand management platform.

About Gelato

Gelato is the world’s most cost-efficient and environmentally-friendly printer for global companies that want to print locally around the world. Gelato is able to delivery printed material to nearly a billion people in 104 countries. The company began in Norway and the headquarter is based at Fornebu, Oslo. They also have offices in Stockholm, London, Boston, Moscow, Tokyo, Mumbai, São Paulo, Santiago, Shanghai and Tallinn.